Boardwalk Outlets Retail Grand Opening at White Oaks Mall

May 30, 2024by Kyle Shultz

Today we celebrated the grand opening of our first Boardwalk Outlets retail location at White Oaks Mall in Springfield, IL!

Like most dreams, Boardwalk Outlets began small. "We started Boardwalk listing items online for sale at our kitchen table," said owner DJ Shultz. "We’re so blessed to open this new space."

Alyssa Shultz, DJ’s wife and the principal designer of the new store, added, "We were married on a boardwalk, hence the name. But I’ve dreamed of having a shop called Boardwalk for a long time."

Our new store, located at Center Court on the lower level of White Oaks Mall, offers a wide range of beauty products, including hair care, makeup, and fragrances, as well as a selection of jewelry and watches. The space provides a beautiful and welcoming atmosphere for our customers.

Of course, please stop by and visit us anytime we're open!

  • Monday - Thursday: 11:00 AM - 7:00 PM
  • Friday - Saturday: 10:00 AM - 7:00 PM
  • Sunday: 12:00 PM - 5:00 PM

Thank you to everyone who supported us on this journey, especially our work family. We look forward to serving the Springfield community and beyond by offering top brands at unbeatable prices.